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Who We Are


Meet Caroline

Owner and Founder

  • wife + mom of two boys​

  • enneagram type 2 - “the helper”

  • phone calls > texts

  • has strong feelings about true crime documentaries and oxford commas

  • scared of birds

  • makes a mean margarita

  • #typeAallday

Meet Samantha

Contractor: Public Relations Strategist

Meet Tina

Contractor: Writer | Editor

  • graduate of UNC- Chapel Hill

  • INFJ -“the advocate"

  • loves em dashes, international cuisine and trying to guess your MBTI type

  • unofficial mind reader

  • makes a mean playlist

  • always a #GDTBATH

  • wife and mom of three

  • extroverted introvert

  • loves a good brownie fudge sundae

  • dislikes politics

  • enjoys crafts & projects, baking, and laughing til she cries

  • identical twin

  • #frugaltoafault

Caroline Barnhill


Caroline Barnhill started talking at nine months old and hasn’t let up since. She has more than 15 years of experience in writing, editing, media relations, media training, social media management and more. After working at one of the world’s largest PR firms, and later as a communications officer for the state’s largest university, Caroline quickly
discovered that there is a missing market for strategic communications services that support small- to mid-sized businesses—so she made one. And her phone’s been ringing off the hook ever since. 


Caroline’s writing can be seen in Raleigh Magazine, the Triangle Business Journal, Cary Lifestyle magazine, NC State magazine and other outlets. Her clients have been featured in publications such as The Wall Street Journal, The Economist, the News & Observer, and Money magazine. Additionally, she has worked with a variety of clients developing web copy, launching social media programs, managing media relations, producing internal communication documents, writing speeches and more.


And she’s always up for a challenge. Caroline has written about how artificial intelligence is changing the legal industry, the state of the Triangle’s mergers & acquisitions market, and the impact of feral pigs on eastern North Carolina farmers. (Yes, it’s a thing.) But she’s also helped a small tourism-focused company market their services to a specific client base, assisted a large power company effectively communicate to their newest employees during a major merger, and ensured a family-owned insurance company’s web content was as impressive as the people who own it. 


She loves all aspects of marketing and PR, but her true passion is in helping her clients tell their story.

Samantha Beavers


Samantha Beavers grew up in Holly Springs, N.C., just outside the City of Oaks. Always a sucker for a good story, her nose was stuck in a book most of her childhood. When it wasn’t, she was probably sitting at her kitchen table laughing at some family story that never grows old. Her love for stories quickly turned into a desire to help more people tell them.

Samantha graduated with a degree from the University of North Carolina at Chapel Hill in Journalism and Mass Communication with a concentration in Public Relations. After graduation, Samantha spent a few years counseling students and doing personal development both domestically and internationally. An avid traveler, she has learned how to communicate with various types of people from different backgrounds and cultures. She also has extensive experience in editing — from web content and blog posts to ebooks and internal documents. 


She is passionate about getting to know people, helping them find their voice and coming alongside them to communicate effectively. She loves making a dream become a reality and making something that’s good even better. Whether it’s asking the right questions, making sure a comma is in the right place or analyzing every detail to ensure it fits within the bigger picture, Samantha loves working behind the scenes to make individuals and organizations flourish. 

Tina Horn


Tina Horn grew up as part of a close-knit family of six. By high school she realized she had a strength in and passion for writing. She went on to Miami University (Oxford, OH) where she graduated Summa Cum Laude with a degree in Secondary Education—Communications.


After graduating, Tina enjoyed teaching 9th and 11th grade English, as well as a creative writing course she designed herself. After five years as a full-time teacher, Tina moved on to the role of a stay-at-home mom. Over the years while raising her three kids, Tina continued to assist students in one-on-one or small group settings, working to improve their grammar, writing, reading comprehension, and SAT prep skills. She continues to be passionate about helping high school seniors write and improve their college application essays.


Tina joined Oak & State after her youngest child started kindergarten and has enjoyed returning to her roots as a writer. Her attention to detail and ability to take various parts of a story or project and put it together into a cohesive piece is an asset to her clients. She uses similar skills and experience to keep her household running and her “crazy train” of kids and family activities upright and on the tracks!